Launching a successful crowdfunding campaign is only half the battle. Delivering on your promise on time and across borders is where many startups stumble. For Radian, creators of the award winning Zilch Bike Pump, fulfilment wasn’t just a logistics problem it was a brand defining moment.
In this post, we explore how RedSky Europe, a specialist in eCommerce and crowdfunding fulfilment, helped Radian turn a high-pressure global campaign into a long-term growth engine.
From Crowdfunding Success to Fulfilment Challenge
Radian’s innovative bike pump gained major traction during its crowdfunding campaign, attracting thousands of backers from around the world. But with global demand came complexity:
How do you manage inventory across regions?
How do you ensure fast and accurate fulfilment for thousands of orders?
And how do you maintain a premium customer experience while scaling fast?
Radian needed more than a shipping solution, they needed a fulfilment partner.
“Our crowdfunding campaign gave us the momentum, and it was RedSky Europe that helped us deliver on the promise.” – The Radian Team
A 3PL Partner Built for High-Stakes Fulfilment
Enter RedSky Europe. Known for helping DTC and crowdfunding brands scale across the UK, EU, and beyond, RedSky provided a custom-built 3PL operation tailored to the unique pressures of campaign fulfilment.
Here’s what they handled:
Global warehousing and inventory management
High-volume order processing
International shipping with real-time tracking
Seamless integration with Radian’s eCommerce systems
“With thousands of backers eager to receive our Zilch Bike Pumps, fulfilment had to be fast, accurate, and globally coordinated. RedSky stepped up with a 3PL operation that felt custom-built for the challenge.”
Global Fulfilment Without the Growing Pains
By partnering with RedSky Europe, Radian was able to:
- Fulfil thousands of orders across multiple continents
- Ensure accurate, on-time deliveries
- Transition from campaign fulfilment to full-scale eCommerce logistics
- Stay lean by outsourcing operational complexity
The impact was immediate—and lasting.
“They understood the stakes and handled every detail, from inventory tracking to international shipping, with the care and consistency our products demand.”
A Fulfilment Partner for the Long Haul
What began as short-term fulfilment support evolved into a long-term logistics partnership. RedSky now powers Radian’s full eCommerce operation, enabling the team to focus on what they do best: building products and growing their brand.
“What started as campaign fulfilment has grown into a long-term logistics partnership that supports our full ecommerce operation.”
If you’re a product startup preparing to launch or already scaling here’s what Radian’s journey teaches:
Choose a fulfilment partner who understands the stakes. Backers are more than customers, they’re brand advocates.
Don’t wait to build logistics infrastructure. Leverage experts like RedSky to scale without growing your internal team.
With the right partner, crowdfunding fulfilment can be a springboard to long-term eCommerce success.
Looking for a 3PL Partner to Support Your Crowdfunding or eCommerce Brand?
RedSky Europe specializes in crowdfunding fulfilment, eCommerce logistics, and VAT compliance for growing brands across Europe and beyond.
Whether you’re shipping to a handful of countries or scaling globally, we can help you deliver.
Learn more about our fulfilment services or get in touch with our team to explore how we can support your next launch.
